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Brand Name Update

Revitalize Your Sales Unleash a New Identity with Our Amazon Brand Name UPDATE Service"

In the competitive Amazon marketplace of today, creating a distinctive and memorable brand identity is essential to sticking out, bringing in devoted clients, and increasing sales. With a focus on advice and implementation for companies that want to breathe new life into their brand on Amazon, Capten AMZ Agency’s brand name service is the only one of its kind.

This global service is particularly suitable for companies that seek to establish a new perception of the brand, whose images corresponds to the existing tendencies in the market and customers’ expectations. Joining forces with Capten AMZ means that your brand update addresses business naming services that will create the most exposure and desirability within Amazon’s extensive environment.

Our brand name service follows the branding audit of your present brand image and its positioning within your niche. The team of naming consultants at Capten AMZ guarantees that they will take the needed time to find out about your business and understand its fundamental values, the products you offer, and the target audience, and then find the most appropriate name that will complement all these factors.

This type of analysis also involves a look at present competition analysis, the keywords used in your particular product category, as well as preferred brand names among targeted audiences. Such an approach helps establish brand names that are not only strong and distinctive but also built to be used in the future.

CaptenAMZ does not stop at Coming Up with Appealing Brand Names. At an agency, we know that having a good name that would rank highly in the Amazon search is a great improvement. Hence, the names adopted as part of our proposal are designed to be SEO compliant to harmonize terms that would help attract the right traffic.

It also aids in the visibility of your product, meaning the customer has the option to search for your brand amongst the crowd that is Amazon. This increase in traffic generally leads to higher click-through rates, more conversions and hence higher sales rates.

Apart from helping in choosing the most suitable brand name, we also help you register your chosen brand name for trademarking purposes. Engaging with the company name consultant team from Capten AMZ, gaining a trademark is a breeze and you get the full rights to the name to protect your company from possible violations.

It is then possible to allocate more time and energy towards growth of the business without constant concern about misuse. Our lawyers deal with all the issues of the registration process to ensure the process is seamless while you direct your energies towards exercising growth of your Amazon account.

It is worth stating that in Capten AMZ, our main priority is our clients’ satisfaction. It is imperative that our naming specialists offers more than one round of revisions in order to guarantee that you are 100% satisfied with the final brand name. Effective communication is important to us and therefore every single name proposed here is in line with your vision and your future prospects.

The offering that Capten AMZ provides is far from simple rebranding on Amazon—it is a deliberate effort to shift the mindset of consumers. On the growing Amazon platform, so much competition is going on that the name you come up with may determine your success, level of patronage, and revenue level. When partnering with Capten AMZ you get an opportunity to partner with a brand naming agency that has one goal – your business’s success.

Are You Experiencing These Issues?

Incorrect Creation of Brand Names

One significant issue is when brand names are created incorrectly initially. This can lead to challenges during the updating or changing process.
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Automatic Changes by Amazon

There have been instances where Amazon’s system automatically changes the brand names, causing confusion and frustration among sellers.

Hijacking of Listings

When a brand name is changed without the original owner’s consent, it’s referred to as ‘hijacking’. This can lead to the loss of control over the listing, making it challenging to correct the situation.

Inadequate Support from Amazon

Many sellers find Amazon’s Seller Support to be unhelpful in resolving issues related to brand name changes.

Issues with Brand Registry

Even with the Amazon Brand Registration tool, brands still face challenges with fakes, counterfeits, and imitation reviews. This can complicate the brand name change process further.

Here's how the team at CAPTENAMZ can guide you through each step of the brand name UPDATE process on Amazon

Evaluation and Decision Making

Our expert advisors will help you assess the need for a brand name change, considering factors like business evolution, mergers and acquisitions, or rebranding for a new target audience.

Research and Selection of New Brand Name

Leveraging our vast experience in branding, we'll conduct comprehensive research to help you select a new, compelling brand name that isn't already trademarked or copyrighted

Legal Processes

We'll guide you through the process of applying for a trademark for your new brand name, ensuring legal protection and avoiding potential disputes.

Update Amazon Seller Central

Our team is well-versed with Amazon's platform. We'll help you navigate through Amazon Seller Central to update your brand name in the "Inventory" section, ensuring that all product listings are correctly updated.

Brand Registry Update

If you're enrolled in Amazon's Brand Registry, we'll assist in updating your brand name there as well. We'll help you gather and submit any necessary documentation to prove your ownership of the new brand name.

Notify Customers and Update All Marketing Materials

Lastly, we'll strategize an effective communication plan to announce your brand name change to your customers. Additionally, we'll assist in updating all your marketing materials, including your website, social media profiles, product packaging, and anywhere else your brand name appears.

5 process of brand name change

Evaluation and Decision

Trademark Research

Update Seller Central

Update Listings and Packaging

Communication and Monitoring

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