Brand Name Update

Revitalize Your Sales Unleash a New Identity with Our Amazon Brand Name UPDATE Service"

CaptenAMZ Agency offers comprehensive Amazon Private Label brand name update services to its clients. This service is tailored for businesses looking to revitalize their brand identity in the Amazon marketplace. The agency’s experts conduct an in-depth analysis of the current market trends and the client’s target audience, then propose brand names that resonate with potential customers and align with the product’s niche. They ensure the proposed names are unique, catchy, and SEO-friendly to enhance search visibility. Additionally, CaptenAMZ also assists in trademark registration, ensuring the brand name is legally protected. The agency prioritizes client satisfaction, offering revisions until the client is fully satisfied with their new brand name. This service is essential for businesses aiming to stand out in the crowded Amazon marketplace, attract more customers, and ultimately increase sales.

Are You Experiencing These Issues?

Incorrect Creation of Brand Names

One significant issue is when brand names are created incorrectly initially. This can lead to challenges during the updating or changing process.

Automatic Changes by Amazon

There have been instances where Amazon’s system automatically changes the brand names, causing confusion and frustration among sellers.

Hijacking of Listings

When a brand name is changed without the original owner’s consent, it’s referred to as ‘hijacking’. This can lead to the loss of control over the listing, making it challenging to correct the situation.

Inadequate Support from Amazon

Many sellers find Amazon’s Seller Support to be unhelpful in resolving issues related to brand name changes.

Issues with Brand Registry

Even with the Amazon Brand Registration tool, brands still face challenges with fakes, counterfeits, and imitation reviews. This can complicate the brand name change process further.

Here's how the team at CAPTENAMZ can guide you through each step of the brand name UPDATE process on Amazon

Evaluation and Decision Making

Our expert advisors will help you assess the need for a brand name change, considering factors like business evolution, mergers and acquisitions, or rebranding for a new target audience.

Research and Selection of New Brand Name

Leveraging our vast experience in branding, we'll conduct comprehensive research to help you select a new, compelling brand name that isn't already trademarked or copyrighted

Legal Processes

We'll guide you through the process of applying for a trademark for your new brand name, ensuring legal protection and avoiding potential disputes.

Update Amazon Seller Central

Our team is well-versed with Amazon's platform. We'll help you navigate through Amazon Seller Central to update your brand name in the "Inventory" section, ensuring that all product listings are correctly updated.

Brand Registry Update

If you're enrolled in Amazon's Brand Registry, we'll assist in updating your brand name there as well. We'll help you gather and submit any necessary documentation to prove your ownership of the new brand name.

Notify Customers and Update All Marketing Materials

Lastly, we'll strategize an effective communication plan to announce your brand name change to your customers. Additionally, we'll assist in updating all your marketing materials, including your website, social media profiles, product packaging, and anywhere else your brand name appears.

5 process of brand name change

Evaluation and Decision

Trademark Research

Update Seller Central

Update Listings and Packaging

Communication and Monitoring