CASE STUDY 3
A Toy Brand Study : CaptenAMZ helped Increased sales of a Toy Brand by 131% while decreasing the ad spend and ACOS by 39%
Check on how CaptenAMZ team helped a toy brand reduce his hefty spends on Amazon PPC that were going in vian and increased sales by 143%
Overview
A Toy Brand not getting desired results after spending hefty amounts on Amzaon PPC.CaptenAMZ team optimised listing and reduce waste spend, increasing traffic to his listing and in result 143% increase in the sales on the first month
PROBLEMS
Overspending
Spending a lot of money more than $1000 a month and just getting $500-$600 sales
Unoptimised listing
After doing in depth listing audit CaptenAMZ team reached to the conclusion that listing needs a complete revamping
Not targeting relevant KW
Semi-Irrelevant KW were targeted taht were partially relatable to the product. They were giving poor conversion
Competitve niche
The niche was competitive and seller was just targeting highly competitive Keywords. Customers were preferring other brand over him
ACTIONS
CaptenAMZ team developed a strategy to help reduce brand it’s dependency on PPC which was eating all of it’s profits.
Reducing waste spend
Reduced waste spent by turning off irrelevant Keywords in the campaigns and negating them in discovery campaigns
Targeting Good Ranked Keywords
Keywords with first-page rankings in Broad modifier campaigns were targeted to obtain good search terms with low cost-per-click (CPC)
Optimised Listing
Optimised the listing bacck and front-end by targeting highly relevant less competitive Keywords
Changed Main Image
CTR of the listing was low so we changed the main image and replaced it with a more attractive and appealing image
RESULTS
30% decrease in ACOS
ACOS was decreased by 30% within first 2 weeks, as soon we started targeting relevant Keywords in our campaigns and reducing waste ad spend
143% boost in sales:
CaptenAMZ team achieved a 160% boost in the sales on the first month of implementing their strategies.
Hear It From the Winners
Stay on Top of Trends with Our Blogs
Stay informed and ahead of the curve by learning from our experiences and expertise in the Amazon market.
Watch & Learn with Our Latest Videos
Learn from our hard won expertise. Avoid common pitfalls and adapt strategies that really work.
Stop Letting Profit Slip Through Your Fingers!
*No Hidden Fees. We take only a few clients at a time to ensure top-notch results. Secure your slot now.