Amazon SEO – The Advanced 2026 Guide to Ranking & Selling More on Amazon

Amazon SEO is the foundation of ranking, visibility, and organic conversions on the world’s biggest eCommerce platform and in 2025–2026, competition is tougher than ever. With millions of sellers targeting the same keywords, your ability to optimize product listings determines whether you dominate page 1 or disappear from search results entirely. Amazon’s A9/A10 algorithm continues […]
Amazon PPC Audit Checklist (2026): The Complete 30-Point Guide to Fix Your Ads, Cut Wasted Spend & Increase ROAS

Amazon PPC Audit Checklist is the #1 process brands use in 2026 to fix wasted ad spend, uncover hidden leaks in their campaigns, and scale profitable PPC across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP. If your ads are not converting, your ACOS is rising, or your impressions are dropping a proper Amazon […]
Amazon Rufus Sponsored Prompts: What This Big Amazon Ads Update Means for Brands (2026)

Amazon Rufus Sponsored Prompts is a major step in Amazon’s shift from search-result ads to conversation-first discovery. If your brand depends on Amazon for revenue, this update can change how shoppers find and buy your products. This guide explains what Sponsored Prompts are, why Rufus users convert at much higher rates, and exactly what CaptenAMZ […]