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CaptenAMZ did well on taking this huge responsibility of handling a 7 figure Lightning Brand.
Launched multiple SKU’s, increased profitability by reducing TACOS
A Lightning brand contacted CaptenAMZ as it was not getting desired results after spending hefty
amounts on Amazon PPC. Our team optimized listing, reduced waste spend and increased
traffic to his listing and in result 38% rise in 1st month sales.
Brand was spending $30k – $36k a month on just Amazon PPC and was not getting desired results such as high ACOS, low organic sales and ranking issues
Brand was unsure of it’s pricing and believed he should decrease it’s price but didn’t have a proper plan of action on how to execute it
A badly organized campaign structure made it tricky to improve and get good results for the important keywords.
Ranking was much poor on many Keywords, and wasn’t even coping up the competition with other top brands.
Brand was unsure of it’s pricing and believed he should decrease it’s price but didn’t have a proper plan of action on how to execute it
A badly organized campaign structure made it difficult to improve and get good results for the important keywords. Campaigns structuring was done by CaptenAMZ team which proved to be very effective
CatepnAMZ PPC team targeted highly relevant Keywords in exact campaigns and did daily tracking on these Keywords, when desired ranks were achieved , the team moved on to other Keywords. And hence in return organic sales ratio increased
We ran Amazon Display ads on our category and got astonishing results. With low ACOS we brought traffic to the lightning store
We targeted top competitor’s ASIN and grabbed sales from their product display page. Sales were coming at below targeted TACOS, so these campaigns were profitable for us and also free traffic to our listing
Overall organic sales increased after we targeted highly relevant Keywords in our PPC campaigns and increased overall ranks. We saw a boost of 28% in sales. After achieving ranks we slowed down PPC on these keywords and our ACOS also decreased
Overall sales were boosted after we took necessary measures such as structuring campaigns, targeting new keywords and reducing waste ad spent. Sales boosted from $200K to $300K within 45 days of onboarding.
TACOS was decreased as soon as the team reduced waste spend and targeted spend on just increasing organic ranks. We brought TACOS down fro 18% to 9%. These results made the client happy and in return we got a permanent prospect.
Your Squad for PPC and Catalog Wins !