CaptenAMZ helped Increased sales of a Toy Brand by 131% while decreasing the ad spend and ACOS by 39%
Check on how CaptenAMZ team helped a toy brand reduce his hefty spends on Amazon PPC that
were going all in vain and increased sales by 143%
overview
A Toy Brand not getting desired results after spending hefty amounts on Amazon PPC.CaptenAMZ team optimized listing and reduce waste spend, increasing traffic to his listing and in result 143% increase in the sales on the first month
Problems:
overspending
Spending a lot of money more than $1000 a month and just getting $500-$600 sales
not targeting relevant KW
Semi-Irrelevant KW were targeted taht were partially relatable to the product. They were giving poor conversion
unoptimsed listing
After doing in depth listing audit CaptenAMZ team reached to the conclusion that listing needs a complete revamping
competitive niche
The niche was competitive and the seller was just targeting highly competitive Keywords. Customers were preferring other brand over him
1ST Month's Stats
ACOS
0%
TACOS
0%
Revenue
0K
actions:
reducing waste spend
Reduced waste spent by turning off irrelevant Keywords in the campaigns and negating them in discovery campaigns
Targeting Good Ranked Keywords
Keywords with first-page rankings in Broad modifier campaigns were targeted to obtain good search terms with low cost-per-click (CPC).
optimsed listing
Optimized the listing back and front-end by targeting highly relevant less competitive Keywords
changed main image
CTR of the listing was low so we changed the main image and replaced it with a more attractive and appealing image
2nd Month's Stats
ACOS
0%
TACOS
0%
Revenue
0K
results:
30% decrease in acos
ACOS was decreased by 30% within first 2 weeks, as soon we started targeting relevant Keywords in our campaigns and reducing waste ad spend
143% boost in sales
CaptenAMZ team achieved a 160% boost in the sales on the first month of implementing their strategies. Before on boarding: $2513 sales per month 78% ACOS TACOS 60% Negative in Profits
First month $4287 sales ACOS 41.5% TACOS 26% With 36% profit margin seller made $400 in first month Second month $5318 sales ACOS 35.5% TACOS 19% With 36% profit margin seller made $920 in second month 3rd month expected sales $7000+
We are pleased to have Mr. Ashton as our esteemed client from the United States, for whom we have been providing comprehensive Amazon Private Label A-Z services for over a year. Our services encompassed following range of tasks:
Product Research and Development
Product Sourcing and Logistics
PPC Marketing and Scaling
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