case study 3

CaptenAMZ helped Increased sales of a Toy Brand by 131% while decreasing the ad spend and ACOS by 39%

                                                        

Check on how CaptenAMZ team helped a toy brand reduce his hefty spends on Amazon PPC that 

were going all in vain and increased sales by 143%

overview

A Toy Brand not getting desired results after spending hefty amounts on Amazon PPC.CaptenAMZ team optimized listing and reduce waste spend, increasing traffic to his listing and in result 143% increase in the sales on the first month

Problems:

overspending

Spending a lot of money more than $1000 a month and just getting $500-$600 sales

not targeting relevant KW

Semi-Irrelevant KW were targeted taht were partially relatable to the product. They were giving poor conversion

unoptimsed listing

After doing in depth listing audit CaptenAMZ team reached to the conclusion that listing needs a complete revamping

competitive niche

The niche was competitive and the seller was just targeting highly competitive Keywords. Customers were preferring other brand over him

1ST Month's Stats

ACOS
0 %
TACOS
0 %
Revenue
0 K

actions:

reducing waste spend

Reduced waste spent by turning off irrelevant Keywords in the campaigns and negating them in discovery campaigns

Targeting Good Ranked Keywords

Keywords with first-page rankings in Broad modifier campaigns were targeted to obtain good search terms with low cost-per-click (CPC).

optimsed listing

Optimized the listing back and front-end by targeting highly relevant less competitive Keywords

changed main image

CTR of the listing was low so we changed the main image and replaced it with a more attractive and appealing image

2nd Month's Stats

ACOS
0 %
TACOS
0 %
Revenue
0 K

results:

30% decrease in acos

ACOS was decreased by 30% within first 2 weeks, as soon we started targeting relevant Keywords in our campaigns and reducing waste ad spend

143% boost in sales

CaptenAMZ team achieved a 160% boost in the sales on the first month of implementing their strategies.

Before on boarding:
$2513 sales per month
78% ACOS
TACOS 60%
Negative in Profits 

First month
$4287 sales
ACOS 41.5%
TACOS 26%

With 36% profit margin seller made $400 in first month

Second month
$5318 sales
ACOS 35.5%
TACOS 19%

With 36% profit margin seller made $920 in second month

3rd month expected sales $7000+ 

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