case study 3

CaptenAMZ helped Increased sales of a Toy Brand by 131% while decreasing the ad spend and ACOS by 39%

                                                        

Check on how CaptenAMZ team helped a toy brand reduce his hefty spends on Amazon PPC that 

were going all in vain and increased sales by 143%

overview

A Toy Brand not getting desired results after spending hefty amounts on Amazon PPC.CaptenAMZ team optimized listing and reduce waste spend, increasing traffic to his listing and in result 143% increase in the sales on the first month

Problems:

overspending

Spending a lot of money more than $1000 a month and just getting $500-$600 sales

not targeting relevant KW

Semi-Irrelevant KW were targeted taht were partially relatable to the product. They were giving poor conversion

unoptimsed listing

After doing in depth listing audit CaptenAMZ team reached to the conclusion that listing needs a complete revamping

competitive niche

The niche was competitive and the seller was just targeting highly competitive Keywords. Customers were preferring other brand over him

1ST Month's Stats

ACOS
0 %
TACOS
0 %
Revenue
0 K

actions:

reducing waste spend

Reduced waste spent by turning off irrelevant Keywords in the campaigns and negating them in discovery campaigns

Targeting Good Ranked Keywords

Keywords with first-page rankings in Broad modifier campaigns were targeted to obtain good search terms with low cost-per-click (CPC).

optimsed listing

Optimized the listing back and front-end by targeting highly relevant less competitive Keywords

changed main image

CTR of the listing was low so we changed the main image and replaced it with a more attractive and appealing image

2nd Month's Stats

ACOS
0 %
TACOS
0 %
Revenue
0 K

results:

30% decrease in acos

ACOS was decreased by 30% within first 2 weeks, as soon we started targeting relevant Keywords in our campaigns and reducing waste ad spend

143% boost in sales

CaptenAMZ team achieved a 160% boost in the sales on the first month of implementing their strategies.

Before on boarding:
$2513 sales per month
78% ACOS
TACOS 60%
Negative in Profits 

First month
$4287 sales
ACOS 41.5%
TACOS 26%

With 36% profit margin seller made $400 in first month

Second month
$5318 sales
ACOS 35.5%
TACOS 19%

With 36% profit margin seller made $920 in second month

3rd month expected sales $7000+ 

TESTIMONIALS

What Our Clients are Saying About us

Tom Rick Listing Creation and Optimization

Sidra Fatima successfully established and finetuned our product listings on Amazon. Despite encountering some challenges during the setup and approval process, Sidra navigated through them adeptly and provided valuable suggestions. I highly recommend her and would gladly collaborate again.

Katherine Amazon Listing Catalog Support

Sidra set up and optimised a new product listing on Amazon. Amazon threw in a few obstacles with getting this set up and approved and Sidra was able to work through all of these and had a lot of good suggestions. Would recommend & would work together again

Rohan Simpson Amazon FBA Virtual Assistant

CaptenAMZ stands out in the industry for their comprehensive approach to store management. From product optimization to expertly crafted PPC campaigns, they've consistently gone above and beyond to ensure my stores are not only competitive but thriving.

Latoya simpson Walmart Management

CaptenAMZ has consistently demonstrated excellence in all aspects of e-commerce store management, with a special nod to Sidra and her exceptional customer service team. I wholeheartedly recommend their services to anyone looking to elevate their online retail presence. They've earned every one of those five stars in this review!

Daisy Taran Amazon Product Research

"Thanks a lot , you are highly expert in i am so happy to work with you .I will let you know again when i will found such a issue .Thanks"

Victoria Amazon A-Z Product Launch

We were very happy with the work CaptenAMZ . It was pushing us and never let the chance of not making this project successful.

Ashton Chan Amazon FBA Launch

It was pleasure working with CaptenAmz team. They are very professional , cooperative and expert in their work for Amazon PL

We are pleased to have Mr. Ashton as our esteemed client from the United States, for whom we have been providing comprehensive Amazon Private Label A-Z services for over a year. Our services encompassed following range of tasks:

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