📊 CASE STUDY
How We Scaled EU Amazon Brands from €196K to €407K Revenue in 70 Days
Brands Scaled Across Germany, Italy, France & Spain — 107% Revenue Growth, ROAS 6.24, TACOS 6.50%
€407K+
Total Revenue Generated
6.24
ROAS Achieved
16.02%
ACOS Achieved
+107%
Overall Revenue Growth
🌍 Industry: E-Commerce (EU Marketplaces)
📅 Timeline: 70 Days (3 Feb – 14 Apr 2026)
🎯 Service: Amazon PPC Management
CLIENT BACKGROUND
Who Is This Client?
Our clients manage two distinct brands — across four major EU Amazon marketplaces: Germany, Italy, France, and Spain. Both brands had been operating on Amazon but were significantly underperforming due to structural PPC inefficiencies and poor budget allocation.
A year-over-year analysis revealed a -29% overall revenue decline entering February 2026 (Germany -16%, Italy -51%, France -13%, Spain -31%). The accounts urgently needed a complete strategic overhaul to recover and unlock the growth potential across all four markets.
📋 Quick Overview
- Markets: DE · IT · FR · ES
- Project Start: 3 Feb 2026
- Revenue Before: €196,600
- Revenue After: €407,742
- Growth: +107% in 70 days
- TACOS: 6.50% | ROAS: 6.24
THE CHALLENGE
Key Problems Identified in the Audit
After conducting a thorough account audit across all 4 EU markets, we identified 12 critical structural bottlenecks killing performance
01
Broken Campaign Structure
All SKUs were crammed into single ad groups with mixed match types — no segmentation, no control. Multiple SKUs under one match type made it impossible to isolate performance or direct budget effectively to top performers.
02
Budget Wasted on Low Performers
The majority of ad spend was flowing to low-performing SKUs generating clicks but zero orders. Top-selling SKUs and high-CVR branded keywords received only ~1% of total budget — a massive misallocation leaving real revenue on the table.
03
Untapped Ad Formats & Placements
Sponsored Brands Video Ads and Sponsored Display audience targeting were completely ignored. Top of Search (TOS) placements — which showed better CVR and lower CPA in the data — were never activated. No SKU-level campaigns (SKC) or ranking campaigns existed.
OUR STRATEGY
How CaptenAMZ Rebuilt the EU Amazon Strategy
Based on the full account audit, we applied a 10-step multi-market recovery and growth framework — combining campaign restructuring, SKU-level targeting, and full-funnel advertising across all 4 EU marketplaces.
1
Trend Analysis & Account Audit (YoY)
We began with a deep year-over-year analysis comparing January 2026 vs January 2025. Total revenue had declined from €98,851 to €69,732 (-29%). Marketplace-wise: Germany -16%, Italy -51%, France -13%, Spain -31%. This confirmed the need for a complete structural rebuild before scaling any spend.
- ✓ Full YoY performance audit completed
- ✓ Marketplace-by-marketplace decline mapped
- ✓ Root causes of revenue drop identified
- ✓ Strategic recovery roadmap created
2
Campaign Restructuring & SKU Segmentation
We completely rebuilt the campaign architecture from scratch — separating each SKU into its own ad group, properly segmenting by match type, and launching dedicated SKU-Level Campaigns (SKC) with Top of Search (TOS) placement modifiers. We started with keywords at positions 20–40 and scaled up systematically.
- ✓ SKU-level campaigns (SKC) built for each product
- ✓ Match type segmentation applied across all campaigns
- ✓ Top of Search (TOS) placement modifiers activated
- ✓ Campaign structure rebuilt across all 4 markets
3
Keyword Strategy, Ranking & Budget Reallocation
We applied the 80/20 rule for ad spend — redirecting budget to the top-performing SKUs and high-CVR ranking keywords. Identified and shortlisted ranking keywords for each marketplace. Improved campaign structure with proper segmentation across Sponsored Products, Sponsored Brands, and Sponsored Display.
- ✓ 80/20 budget reallocation rule applied
- ✓ Ranking keywords identified and promoted per market
- ✓ SP, SB, and SD campaigns balanced strategically
- ✓ Bid optimization for conversions and cost efficiency
4
Full-Funnel Advertising & Audience Targeting
We activated Sponsored Brands Video Ads and Sponsored Display audience targeting to dramatically increase reach and brand visibility across all markets. Increased investment in branded keywords built a full-funnel strategy. Applied Top of Search modifiers for better placement efficiency.
- ✓ Sponsored Brands Video Ads activated
- ✓ Sponsored Display audience targeting launched
- ✓ Branded keyword investment significantly increased
- ✓ Bids optimized across SP, SB, SBV, and SD campaigns
THE RESULTS
Real Numbers. Real EU Growth.
Here's exactly what we achieved across Germany, Italy, France & Spain — 3 Feb to 14 April 2026
€407K+
Total Revenue
Across All EU Markets
6.24
Overall ROAS
Return on Ad Spend
16.02%
ACOS
Advertising Cost of Sales
+107%
Revenue Growth
vs. Previous Period
12,006
Total Units Sold
Across All Markets
€165K+
PPC Sales
Generated via Advertising
6.50%
TACOS
Total Advertising Cost of Sales
€26.5K
Total Ad Spend
Across All Campaigns
RESULTS BREAKDOWN
Market-by-Market Performance
🇩🇪 Germany — +128% Revenue Growth
- 📦 Revenue: €100,227 → €228,715 (+128%)
- 🛒 Units Sold: 6,357
- 💰 Ad Spend: €14,225.83
- 📊 PPC Sales: €91,691.21
- 📈 ACOS: 15.51% | TACOS: 6.22% | ROAS: 6.45
🇮🇹 Italy — Strong Organic + PPC Growth
- 📦 Revenue: €102,571.31
- 🛒 Units Sold: 3,118
- 💰 Ad Spend: €6,986.19
- 📊 PPC Sales: €41,766.76
- 📈 ACOS: 16.73% | TACOS: 6.81% | ROAS: 5.98
🇫🇷 France & 🇪🇸 Spain — Consistent Growth
🇫🇷 France — +129% Revenue Growth
- 📦 Revenue: €21,808 → €49,920 (+129%)
- 🛒 Units Sold: 1,640 | 💰 Ad Spend: €3,206.79
- 📊 PPC Sales: €21,849.87 | ROAS: 6.81
- 📈 ACOS: 14.68% | TACOS: 6.42%
🇪🇸 Spain — +22% Revenue Growth
- 📦 Revenue: €21,808 → €26,535 (+22%)
- 🛒 Units Sold: 891 | 💰 Ad Spend: €2,076.55
- 📊 PPC Sales: €10,069.52 | ROAS: 4.85
- 📈 ACOS: 20.62% | TACOS: 7.83%
Real Amazon Dashboard Before & After
Verified sales snapshots from Amazon Seller Central — four accounts, two time periods, zero fluff.
WHY CAPTENAMZ
What Makes Our EU Amazon Approach Different
🎯 EU PPC Specialists
We specialize in Amazon advertising across all major EU marketplaces — DE, IT, FR, ES. Our team has managed millions in EU ad spend and understands the unique competitive dynamics of each market.
🗂️ Multi-Market Campaign Architecture
From SKU-level campaign builds to match type segmentation and TOS placement optimization, we engineer your campaigns for maximum efficiency in each EU marketplace.
📊 Data-Driven Decisions
Every strategy decision is backed by real performance data — YoY trends, marketplace-specific metrics, CVR analysis, and keyword-level conversion data that guides our optimization at every stage.
🔒 Brand Protection First
We identify and prioritize your top-performing SKUs and highest-converting keywords — ensuring every euro of your ad budget is working at maximum efficiency.
🌐 Full-Funnel Strategy
We deploy SP, SB, SBV, and SD campaigns in a coordinated full-funnel approach — from awareness through to conversion — maximizing your visibility across the entire EU Amazon ecosystem.
💬 Transparent Reporting
Clear, actionable weekly and monthly reports — broken down by marketplace — so you always know exactly what’s working, what we’re testing, and what’s coming next.
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"
CaptenAMZ completely transformed our EU Amazon presence. They restructured our entire PPC architecture, identified the key revenue drivers across all four markets, and scaled us from €196K to over €407K in just 70 days. The market-by-market approach made all the difference.
⭐⭐⭐⭐⭐ — Brand Manager,
E-Commerce Brand | Amazon EU — DE · IT · FR · ES
🚀 READY TO SCALE YOUR EU AMAZON BUSINESS?
Let's Build Your EU Amazon Success Story
Get a FREE EU Amazon Growth Audit — We'll analyze your account across all your marketplaces and show you exactly how to replicate these results.
- Full EU Account Audit (DE · IT · FR · ES)
- Market-by-Market Performance Analysis
- Campaign Structure Review & Recommendations
- Competitor & Keyword Research
- Personalized Revenue Growth Roadmap
- No commitment required