US-Based Amazon Advertising Consultant — Trenton, NJ
CaptenAMZ gives US brands a senior Amazon advertising consultant on their side — setting profit-based targets, planning the full ad mix, preparing for Prime Day and Q4, and guiding your in-house team or agency. Strategy you can act on, from people who run Amazon ads every day.
An Amazon advertising consultant decides where your ad money should go and why — then helps the people running your campaigns make better calls. It's the strategy layer above day-to-day bid changes: what each product needs to earn, how budget splits across ad types, what to do before Prime Day, and whether your team or agency is getting it right.
CaptenAMZ consults for US brands selling on Amazon.com, from our office in Trenton, NJ. We work alongside in-house teams, provide independent oversight of agencies, and help international brands build a US ad strategy. Need a single session instead? See our 1-on-1 PPC consultation. Want us to run everything? See Amazon ads management.
These are the moments US brands most often bring us in. None of them are solved by more bid changes — they need a clearer strategy.
Your in-house marketer handles campaigns well day to day, but nobody senior is deciding targets, budget splits, or what to try next. Growth has flattened.
Reports look fine, but sales aren't moving and you can't tell whether the fee is earned. You want an independent, expert view.
Budgets run out on the biggest days, CPCs spike, or event sales come at a loss. Every year it feels like starting from scratch.
You've scaled ad spend to grow, but margin is shrinking and TACoS keeps climbing. You need targets tied to profit, not just ACoS.
New AI placements, auto-enrolled features, DSP options, and a new 75-character title rule. You need someone to tell you what matters for your brand and what to ignore.
You sell well in the UK, EU, or elsewhere, but Amazon.com is bigger, more competitive, and more expensive. You need a US launch and ad plan built for it.
What a CaptenAMZ consultant does for your brand — pick what you need, or combine them in an advisory retainer.
A read-only review of structure, targets, wasted spend, ad-type mix, and reporting — ending in a prioritized list of what to change and why. See what our Amazon PPC audit covers.
PPC Audit →We work out break-even ACoS for each product from your costs and Amazon fees, then set ACoS and TACoS targets by goal — profit, growth, or launch — that your team can manage to.
Good ACoS Target →How your budget should split across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP — and what each is expected to deliver — with a quarterly plan to match.
Ads Management →Lead-in, event-day, and post-event plans for Prime Day, Prime Big Deal Days, Black Friday, Cyber Monday, and the holidays — budgets, bids, deals, and structure — plus a review afterward.
Plan My Next Event →Working sessions on your live account, decision reviews, SOPs, and weekly checklists, so your team gets better every month and the knowledge stays in your business.
PPC Management Guide →An independent check on your current agency: are targets right, is spend wasted, is reporting honest? We can review once or act as your ongoing advocate.
Choosing an Agency →Many new Amazon ad features launch in the US first. We tell you which are worth testing for your brand — AI shopping placements, video, DSP — and how to measure them properly.
Full-Funnel Ads →For brands launching on Amazon.com from abroad: keyword and competitor research for US shoppers, launch budgets, and a ramp-up plan. Listings built by our listing creation team.
Listing Creation →The handful of numbers your leadership should watch, how often, and what each one means — so reports lead to decisions instead of more questions.
TACoS Guide →The US calendar sets the pace for Amazon ads. Here's what we plan with clients at each stage of the year.
CPCs fall after the holidays. We review Q4 results, reset targets, clean up campaign structure, and set the year's media plan.
Launch new products, harvest keywords, and test new ad types while competition is calmer and data is cheaper to collect.
Build visibility in the lead-in weeks, protect budgets on event days, and retarget event visitors after — with deals planned well in advance.
A key season for many US categories. We adjust bids and budgets by category demand and prepare listings and creative for Q4.
Amazon's fall event is an early start to holiday shopping. We use it to test Q4 offers and build audiences for remarketing.
The most expensive and most profitable weeks. Budgets, bids, brand defense, and inventory planned around shipping cut-offs and peak days.
Every engagement is built around clear questions and a clear deliverable for each one.
| Area | The Question | What We Look At | What You Receive |
|---|---|---|---|
| Profit | Which ads make money and which lose it? | Margins, fees, ACoS by product | Break-even ACoS and targets per product |
| Budget | How much should we spend, and where? | Spend by ad type, campaign, and product | Media plan with budget split and expected results |
| Growth | Where is the next layer of sales? | Keyword gaps, impression share, new ad types | Prioritized growth opportunities |
| Efficiency | How much spend is wasted? | Search terms, negatives, placements | Wasted spend list and fixes |
| Organic Impact | Are ads building organic sales? | TACoS, organic rank, branded search | TACoS targets and brand-building plan |
| Events | How do we win Prime Day and Q4? | Past event data, deals, inventory | Event plan and post-event review |
| Team | Is our team or agency doing the right things? | Account history, process, reports | Independent assessment and SOPs |
| Listings | Are listings holding ads back? | Conversion rate, images, reviews | Listing fixes for our optimization team or yours |
Results from brands that worked with CaptenAMZ on their Amazon advertising.
Advice is only as good as the experience behind it. Here's what ours is built on.
Our consultants work on live Amazon accounts every week. The advice you get reflects what's working right now, not last year's playbook.
Every recommendation is measured against your margins. We'll tell you to spend less as readily as we'll tell you to spend more.
As a consultant, we're on your side of the table. If your current team or agency is doing well, we'll say so. If not, we'll show you exactly why.
Ad problems are often listing or catalog problems. Our advice covers the whole account, with specialists ready if you need fixes.
CaptenAMZ is based in Trenton, NJ, and focused on Amazon.com sellers — US marketplace rules, US events, and US shopper behavior.
Start with a sprint, move to a retainer, or hand off to full management. No long-term contracts, no hidden fees.
Five steps from first call to a strategy your team can run with — and ongoing support if you want it.
We learn your goals, margins, team, and current setup — and whether you need a sprint, advisory, or full management.
With view access through user permissions, we review campaigns, search terms, placements, and reports. Nothing changes in your account.
You receive break-even ACoS and TACoS targets, a media plan, and a prioritized action list for the next 90 days.
We walk your team through every recommendation and answer their questions, so they can act on it with confidence.
On a retainer, we hold regular strategy calls, review monthly results, plan major events, and keep your team up to date on Amazon changes.
Book a free audit and strategy call. We'll show you where your ads stand and recommend the right way to work together.
Trusted by 200+ Amazon brands
From our office in Trenton, NJ, we work remotely with brands in every US state that sell on Amazon.com.
Our home region. Fashion, beauty, home, and consumer brands across the NJ–NY corridor — the closest to our Trenton office.
DTC and consumer brands in Los Angeles, San Diego, and the Bay Area adding Amazon as a major sales channel.
Brands in Houston, Dallas, and Austin, from outdoor and sports to home and kitchen.
Health, wellness, and lifestyle brands in Miami, Tampa, and Orlando scaling on Amazon.com.
Manufacturers and established brands in Chicago and across the Midwest moving more of their sales to Amazon.
UK, EU, and other brands launching on Amazon.com. Selling in the UK too? See our Amazon UK service.
Weighing your options for senior Amazon ads expertise? Here's the honest comparison.
| Feature | CaptenAMZ Consultant | Freelance Consultant | Senior In-House Hire |
|---|---|---|---|
| Experience Across Many Accounts | ✓ 200+ brands scaled | Varies widely | Usually a few past roles |
| Profit-Based Targets | ✓ Per product | Depends on the person | Depends on the person |
| Full-Funnel Expertise | ✓ SP, SB, SD, DSP | Often one specialty | Often one specialty |
| Listing & Catalog Support | ✓ Specialists on call | Not included | Separate hire |
| Independent View | ✓ Outside perspective | Yes | Inside the team |
| Continuity | ✓ Team-backed | Single point of failure | Lost if they leave |
| Cost | ✓ Fixed sprint or retainer | Hourly, varies | Full salary and benefits |
| Option to Hand Off Execution | ✓ Full management available | Rarely | Needs more hires |
Whatever stage your brand is at on Amazon.com, there's a consulting engagement built for it.
Senior strategy for US brands
StrategySponsored ads strategy and review
PPCRead-only account review
AuditBudget split across ad types
PlanLead-in, event, and post-event plans
EventsHoliday budgets and bids
EventsTraining and SOPs
CoachIndependent performance review
ReviewWhen and how to use DSP
ReachLaunch strategy for Amazon.com
LaunchProfit targets per product
ProfitOngoing senior advisory retainer
AdvisoryReal feedback from Amazon brands CaptenAMZ has advised and supported.
"He approaches our campaigns with a strategic mindset and treats our budgets as if they were his own."
"Sidra and her company did an amazing job supporting Clarity Products on Amazon. Her team were super knowledgeable, responsive and got results. They are proactive in managing all aspects of selling on Amazon — from pricing to keyword selection to advertising and product presentation — making sure we maintained a positive return on investment."
"In just three months, they helped us reduce our ACoS from 35% to 18% while boosting our sales by over 50%."
Top questions from US brands about Amazon advertising consulting — answered by CaptenAMZ.
Book a free audit. A consultant will review your account and tell you honestly what to change.
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