CASE STUDY 1

$100K to $400K and then to $1M in sales a months, $12M a year for a Lightning Brand

CaptenAMZ did well on taking this huge responsibility of handling a 7 figure Lightning Brand. Launched multiple SKU’s, increased profitability by reducing TACOS

Overview

A Lightning brand was not getting desired results after spending hefty amounts on Amazon PPC. 

Our team optimized listing, reduced waste spend and increased traffic to his listing and in result 38% rise in 1st month sales.

PROBLEMS

lightning brand case study of amazon
capten amz case studies of amazon

Hefty Ad Spent

Brand was spending $30k – $36k a month on just Amazon PPC and was not getting desired results such as high ACOS, low organic sales and ranking issues.

Inadequate Campaign Struture

A badly organized campaign structure made it tricky to improve and get good results for the important keywords.

pricing strategy icon

Pricing Strategy

Brand was unsure of it’s pricing and believed he should decrease it’s price but didn’t have a proper plan of action on how to execute the price.

Poor Ranking

Ranking was much poor on many Keywords, wasn’t even coping up the competition with other top brands. 

ACTIONS

CaptenAMZ team developed a strategy to help reduce brand it’s dependency on PPC which was eating all of it’s profits. 

amazon case studies actions

Targeting Highly Relevant Keywords

CatepnAMZ PPC team targeted highly relevant Keywords in exact campaigns and did daily tracking on these Keywords, when desired ranks were achieved , team moved on other Keyowrds. And hence in return organic sales ratio increased.

Amazon Display ads

We ran Amzaon Display ads on our category and got astonishing results. With low ACOS we brought traffic to the lightning store. We ran Amzaon Display ads on our category and got astonishing results. With low ACOS we brought traffic to the lightning store

ASIN Targeting

We targeted top competitor’s ASIN and grabbed sales from their product display page. Sales were coming at below targeted TACOS, so these campaigns were profitable for us and also free traffic to our listing

Inadequate campaign structure

A badly organized campaign structure made it difficult to improve and get good results for the important keywords. Campaigns structuring was done by CaptenAMZ team which proved to be very effective.

RESULTS

Increased Ranking

Overall organic sales increased after we targeted highly relevant Keywords in our PPC campaigns and increased overall ranks. We saw a boost of 28% in sales. After achieving ranks we slowed down PPC on these keywords and our ACOS also decreased.

Boost in Overall sales

Overall sales were boosted after we took necessary measures such as structuring campaigns, targeting new keywords and reducing waste ad spent. Sales boosted from $200K to $300K within 45 days of onboarding.

TACOS Decreased

TACOS was decreased as soon as the team reduced waste spend and targeted spend on just increasing organic ranks. We brought TACOS down fro 18% to 9%. These results made the client happy and in return we got a permanent prospect.

case study of amazon

Hear It From the Winners

Stay on Top of Trends with Our Blogs

Stay informed and ahead of the curve by learning from our experiences and expertise in the Amazon market.

BEGINNER’S GUIDE TO GETTING STARTED WITH AMAZON FBA

BEGINNER’S GUIDE TO START WITH AMAZON FBA

how to add products on amazon upseller

HOW TO ADD PRODUCTS ON AMAZON SELLER CENTRAL

how to do business on Amazon

HOW TO DO BUSINESS ON AMAZON?

Watch & Learn with Our Latest Videos

Learn from our hard won expertise. Avoid common pitfalls and adapt strategies that really work.

Stop Letting Profit Slip Through Your Fingers!

*No Hidden Fees. We take only a few clients at a time to ensure top-notch results. Secure your slot now.