CASE STUDY 1
$100K to $400K and then to $1M in sales a months, $12M a year for a Lightning Brand
CaptenAMZ did well on taking this huge responsibility of handling a 7 figure Lightning Brand. Launched multiple SKU’s, increased profitability by reducing TACOS
Overview
A Lightning brand was not getting desired results after spending hefty amounts on Amazon PPC.
Our team optimized listing, reduced waste spend and increased traffic to his listing and in result 38% rise in 1st month sales.
PROBLEMS
Hefty Ad Spent
Brand was spending $30k – $36k a month on just Amazon PPC and was not getting desired results such as high ACOS, low organic sales and ranking issues.
Inadequate Campaign Struture
A badly organized campaign structure made it tricky to improve and get good results for the important keywords.
Pricing Strategy
Brand was unsure of it’s pricing and believed he should decrease it’s price but didn’t have a proper plan of action on how to execute the price.
Poor Ranking
Ranking was much poor on many Keywords, wasn’t even coping up the competition with other top brands.
ACTIONS
CaptenAMZ team developed a strategy to help reduce brand it’s dependency on PPC which was eating all of it’s profits.
Targeting Highly Relevant Keywords
CatepnAMZ PPC team targeted highly relevant Keywords in exact campaigns and did daily tracking on these Keywords, when desired ranks were achieved , team moved on other Keyowrds. And hence in return organic sales ratio increased.
Amazon Display ads
We ran Amzaon Display ads on our category and got astonishing results. With low ACOS we brought traffic to the lightning store. We ran Amzaon Display ads on our category and got astonishing results. With low ACOS we brought traffic to the lightning store
ASIN Targeting
We targeted top competitor’s ASIN and grabbed sales from their product display page. Sales were coming at below targeted TACOS, so these campaigns were profitable for us and also free traffic to our listing
Inadequate campaign structure
A badly organized campaign structure made it difficult to improve and get good results for the important keywords. Campaigns structuring was done by CaptenAMZ team which proved to be very effective.
RESULTS
Increased Ranking
Overall organic sales increased after we targeted highly relevant Keywords in our PPC campaigns and increased overall ranks. We saw a boost of 28% in sales. After achieving ranks we slowed down PPC on these keywords and our ACOS also decreased.
Boost in Overall sales
Overall sales were boosted after we took necessary measures such as structuring campaigns, targeting new keywords and reducing waste ad spent. Sales boosted from $200K to $300K within 45 days of onboarding.
TACOS Decreased
TACOS was decreased as soon as the team reduced waste spend and targeted spend on just increasing organic ranks. We brought TACOS down fro 18% to 9%. These results made the client happy and in return we got a permanent prospect.
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