CASE STUDY
Clothing Brand Amazon PPC Case Study: ACOS Stabilized at 27% & TACOS at 13% With 70% Sales Growth
See how CaptenAMZ reduced a clothing brand's PPC dependency, stopped PPC from cannibalizing organic sales and stabilized ACOS and TACOS — while growing sales 70% in the first 3 months.
27%
ACOS Stabilized
13%
TACOS Stabilized
70%
Sales Boost (3 Months)
15%
ACOS Drop in 2 Weeks
Client: Clothing Brand
Timeline: First 3 Months
Service: Amazon PPC, DSP & Listing Optimization
CLIENT BACKGROUND
Who Was This Account?
A clothing brand with over 100 parent listings was not getting the desired results or hitting its target TACOS. The client was spending heavily on Amazon PPC, yet PPC sales were cannibalizing organic sales instead of growing them. The CaptenAMZ team reduced the brand’s PPC dependency, stabilized its sales and lowered overall ACOS and TACOS — while increasing sales along the way.
📋 Quick Overview
Client: Clothing Brand
Catalog: 100+ Parent Listings
Top-of-Search CPC: $3–$4
ACOS: Stabilized at 27%
TACOS: Stabilized at 13%
ACOS in First 2 Weeks: ↓ 15%
TACOS in First 2 Weeks: ↓ ~10%
Sales in First 3 Months: ↑ 70%
Service: Amazon PPC, DSP & Listing Optimization
PROBLEMS
What Problems Were We Solving?
The brand was spending heavily on PPC, but paid sales were eating into organic sales — in a competitive niche with expensive top-of-search clicks, no retargeting and an outdated listing.
01
PPC Cannibalizing Organic Sales
Organic sales were being cannibalized by PPC sales. The client was spending heavily on ads, yet still wasn’t getting the targeted organic sales.
02
Highly Competitive Niche
The niche was competitive and the seller was always spending huge amounts to stay at the top of search (TOS), where CPCs were around $3–$4.
03
No Brand Awareness Campaigns
The brand wasn’t utilizing its loyal customers and wasn’t running any retargeting — leaving a huge chunk of sales on the table.
04
Unoptimized Listing
After an in-depth listing audit, the CaptenAMZ team concluded that the listing needed a complete revamp.
OUR STRATEGY
How CaptenAMZ Reduced the Brand's PPC Dependency
We built a strategy to reduce the brand's dependency on PPC, which was eating all of its profits — shifting spend to where ads add new sales, not where organic already wins.
1
Targeting Low Organic-Rank Keywords
We targeted keywords where the brand’s organic ranking was low and reduced the budget on keywords that were already driving strong organic sales — cutting PPC sales cannibalization.
✓ Low organic-rank keywords prioritized
✓ Budget reduced on strong organic keywords
✓ Less PPC vs. organic cannibalization
2
Reducing Waste Spend
We reduced wasted spend by turning off irrelevant keywords in the campaigns and negating them in discovery campaigns.
✓ Irrelevant keywords turned off
✓ Negatives added to discovery campaigns
✓ Spend refocused on converting terms
3
Running Sponsored Brands & DSP Campaigns
The CaptenAMZ team ran Sponsored Brands and Amazon DSP campaigns to reach and retarget the brand’s old and loyal customers.
✓ Sponsored Brands campaigns
✓ Amazon DSP retargeting
✓ Loyal-customer remarketing
4
Optimized Listing
We optimized the listing’s back end and front end by targeting highly relevant, less competitive keywords.
✓ Front-end listing optimization
✓ Back-end search terms
✓ Relevant, less competitive keywords
THE RESULTS
Real Numbers. Real Growth.
Here is exactly what the account delivered after CaptenAMZ restructured the brand's Amazon PPC, remarketing and listings.
27%
ACOS Stabilized
Lower PPC dependency
13%
TACOS Stabilized
More sales from organic
+70%
Sales Boost
In the first 3 months
15%
ACOS Decrease
↓ Within the first 2 weeks
~10%
TACOS Decrease
↓ Within the first 2 weeks
"
By targeting keywords where organic rank was weak, pulling budget from keywords organic already won and retargeting loyal customers with Sponsored Brands and DSP, we cut this clothing brand's PPC dependency — ACOS stabilized at 27%, TACOS at 13%, and sales grew 70% in 3 months.
— CaptenAMZ PPC Team
Amazon PPC Management | DSP | Listing Optimization
WHY CAPTENAMZ
What Makes Our Approach Different
🎯 Amazon PPC Experts
Our PPC specialists have managed $10M+ in ad spend across every Amazon ad type — Sponsored Products, Brands, Display, and DSP.
🗂️ Catalog Excellence
We build listings that rank and convert. Every variation, image, A+ page, and brand store is crafted with buyer psychology in mind.
📊 Data-Driven Decisions
No guesswork. Every campaign, keyword, and bid change is backed by real Amazon data, giving you clear visibility into every dollar spent.
🌱 Zero-to-One Specialists
Scaling an account with no reviews, no history and only a handful of SKUs is a completely different game. Building that foundation is exactly what we do best.
🌐 Full-Funnel Strategy
We don’t just run ads. We build the entire Amazon ecosystem — from search to storefront — designed to grow your brand long-term.
💬 Transparent Reporting
Weekly updates, monthly deep-dives, and real-time dashboard access. You always know exactly what’s happening with your account.