CASE STUDY 4

CaptenAMZ stabalized ACOS to 27% & TACOS to 13% for a Clothing Brand by increasing it’s organic sales and decreasing PPC dependency

CaptenAMZ team worked hard and removed PPC dependency of clothing brand while stabalizing it’s sales and decreasing overall TACOS & ACOS, while increasing the sales along the way

Overview

A Clothing Brand with over 100 parent listings was not getting desired results and target TACOS. Organic sale were cannabalized by PPC sales.

PROBLEMS

PPC sales Cannabalization

Organic sales were cannabalised by PPC sales. Client was spending heavily and yet he was not getting targeted organic sales

Competitve niche

The niche was competitive and seller was always spending huge amounts to be on TOS. TOS cpc was around $3-$4

Not running brand awareness campaigns

Brand was not utlizing it’s loyal customer’s and was not doing retargetting so leaving a huge chunk on the table

Unoptimised listing

After doing in depth listing audit CaptenAMZ team reached to the conclusion that listing needs a complete revamping

ACTIONS

CaptenAMZ team developed a strategy to help reduce brand it’s dependency on PPC which was eating all of it’s profits. 

amz clothing brand case study actions

Targeting Keywords with low organic ranks

CTargerted Keywords on which our organic ranking was low and reduced the budget of the keywords on which our organic sales were high to reduce PPC sales cannabalization

Reducing waste spend

Reduced waste spent by turning off irrelevant Keywords in the campaigns and negating them in discovery campaigns

Running different Campaign type

CaptenAMZ team ran Sponsored Brand and DSP campaigns to target old and loyal customer’s of the brands

Optimised Listing

Optimised the listing back and front-end by targeting highly relevant less competitive Keywords

RESULTS

15% decrease in ACOS

ACOS was decreased by 15% and TACOS decreased by almost 10% within first 2 weeks, as soon we started to do remarketing and allocating budget to other campaigns

70% boost in the sales in first 3 months

CaptenAMZ team set the target to increase sales by 100% in first 3 months and yet we caheived 70% boost in the sales which was huge for the Brand

amz clothing brand case study (2)

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