CASE STUDY 4
CaptenAMZ stabalized ACOS to 27% & TACOS to 13% for a Clothing Brand by increasing it’s organic sales and decreasing PPC dependency
CaptenAMZ team worked hard and removed PPC dependency of clothing brand while stabalizing it’s sales and decreasing overall TACOS & ACOS, while increasing the sales along the way
Overview
A Clothing Brand with over 100 parent listings was not getting desired results and target TACOS. Organic sale were cannabalized by PPC sales.
PROBLEMS
PPC sales Cannabalization
Organic sales were cannabalised by PPC sales. Client was spending heavily and yet he was not getting targeted organic sales
Competitve niche
The niche was competitive and seller was always spending huge amounts to be on TOS. TOS cpc was around $3-$4
Not running brand awareness campaigns
Brand was not utlizing it’s loyal customer’s and was not doing retargetting so leaving a huge chunk on the table
Unoptimised listing
After doing in depth listing audit CaptenAMZ team reached to the conclusion that listing needs a complete revamping
ACTIONS
CaptenAMZ team developed a strategy to help reduce brand it’s dependency on PPC which was eating all of it’s profits.
Targeting Keywords with low organic ranks
CTargerted Keywords on which our organic ranking was low and reduced the budget of the keywords on which our organic sales were high to reduce PPC sales cannabalization
Reducing waste spend
Reduced waste spent by turning off irrelevant Keywords in the campaigns and negating them in discovery campaigns
Running different Campaign type
CaptenAMZ team ran Sponsored Brand and DSP campaigns to target old and loyal customer’s of the brands
Optimised Listing
Optimised the listing back and front-end by targeting highly relevant less competitive Keywords
RESULTS
15% decrease in ACOS
ACOS was decreased by 15% and TACOS decreased by almost 10% within first 2 weeks, as soon we started to do remarketing and allocating budget to other campaigns
70% boost in the sales in first 3 months
CaptenAMZ team set the target to increase sales by 100% in first 3 months and yet we caheived 70% boost in the sales which was huge for the Brand
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