This is an Amazon account we manage on an ongoing PPC optimization program. The brand is kept anonymous, but the account data is real. When we took over, spend was inconsistent and ads weren’t converting efficiently. Comparing the baseline period (25 May – 24 Jun 2025) with the optimized period (21 Jul – 20 Aug 2025), sales grew from £6,356 to £15,229 — a 140%+ increase — while ROAS improved and ACOS dropped.
Baseline: 25 May – 24 Jun 2025
Optimized: 21 Jul – 20 Aug 2025
Spend: £1,747.64 → £3,429.69
Sales: £6,356.33 → £15,229.21 (↑ 140%+)
ROAS: 3.64 → 4.44
ACOS: 27.49% → 22.52%
Service: Amazon PPC Management
In the baseline period the account did £6,356 in sales at a 27.49% ACOS. The goal was to push sales higher while bringing ACOS down — growing spend and efficiency at the same time, not one at the expense of the other.
Sales needed to jump, but ad spend could not be allowed to jump with them. Every extra dollar of spend had to be justified by a stronger return — the aim was to grow sales far faster than spend.
Growth couldn’t come from paid alone. We needed PPC to feed the flywheel — driving rank and visibility so that organic orders grew alongside paid orders and TACOS trended down.
Before adjusting bids we mapped the category — who ranks, what they charge, which search terms actually convert, and where the account could realistically win. That map guided every decision that followed.
✓ Full category & competitor mapping
✓ Search term & demand analysis
✓ Price positioning review
✓ Win-zone keyword shortlist
Campaigns were restructured for tighter control and cleaner tracking, then optimized week over week — bids tuned to performance, wasted spend pruned, and winning keywords scaled. The result: ACOS dropped from 27.49% to 22.52% while sales more than doubled.
✓ Campaigns restructured for control
✓ Wasted spend cut on low-converters
✓ Bids optimized to protect ACOS
✓ High-converting keywords scaled
Budget was reallocated toward the campaigns, keywords, and placements actually driving sales. Winning campaigns were scaled and underperformers paused, so spend grew from £1,748 to £3,430 while sales jumped from £6,356 to £15,229 — every pound worked far harder.
✓ Winners scaled, underperformers paused
✓ Budget follows performance
✓ Low-value spend cut
✓ Sales +140%+ on efficient spend
We doubled down on the ad placements that were converting to widen reach and pull in more clicks, backed by hands-on daily management — monitoring performance, catching issues early, and making the small, consistent adjustments that compound over time.
✓ High-performing placements expanded
✓ Reach and clicks increased
✓ Daily performance monitoring
✓ Issues caught and fixed early
✓ £6,356.33 total sales
✓ £1,747.64 ad spend
✓ ROAS 3.64
✓ ACOS 27.49%
✓ £15,229.21 total sales
✓ £3,429.69 ad spend
✓ ROAS 4.44
✓ ACOS 22.52%
Our PPC specialists have managed $10M+ in ad spend across every Amazon ad type — Sponsored Products, Brands, Display, and DSP.
We build listings that rank and convert. Every variation, image, A+ page, and brand store is crafted with buyer psychology in mind.
No guesswork. Every campaign, keyword, and bid change is backed by real Amazon data, giving you clear visibility into every dollar spent.
Scaling an account with no reviews, no history and only a handful of SKUs is a completely different game. Building that foundation is exactly what we do best.
We don’t just run ads. We build the entire Amazon ecosystem — from search to storefront — designed to grow your brand long-term.
Weekly updates, monthly deep-dives, and real-time dashboard access. You always know exactly what’s happening with your account.
