Full-Funnel Amazon Advertising — Sponsored Ads, AI Placements & DSP
CaptenAMZ manages your entire Amazon advertising mix — Sponsored Products, Sponsored Brands, Sponsored Display, AI shopping assistant placements, and DSP — as one plan, with one budget, measured against each product’s break-even ACoS. Less wasted spend, more profitable growth, and weekly reports that show every dollar.
An Amazon ads management agency plans, builds, and runs your advertising across every Amazon ad type — and decides how your budget is split between them. Sponsored Products capture shoppers who are ready to buy. Sponsored Brands and video build recognition at the top of search. Sponsored Display and DSP bring shoppers back and reach new audiences on and off Amazon.
Most sellers run these as separate campaigns with separate goals. CaptenAMZ runs them as one funnel, measured against each product's break-even ACoS and your TACoS, so every ad type has a job and every dollar has a reason. If you only need search ads, see our Amazon PPC management service; not sure where to start? Begin with a free Amazon PPC audit.
These are the problems brands bring to us most often. Each one costs margin, rank, or market share every week it continues.
Spend keeps rising while profit doesn't. Irrelevant search terms, overlapping campaigns, and bids set by guesswork drain budget from the products and keywords that actually make money.
Every dollar goes to bottom-of-funnel search ads, so nothing builds brand recognition or brings back shoppers who viewed and left. Growth stalls once your core keywords are saturated.
Competitor ads sit on your branded searches and your product pages, taking shoppers who were already looking for you. Without brand defense campaigns, you pay for that traffic twice.
Ads report strong ROAS but total revenue doesn't move — TACoS keeps climbing. Your ads may be buying sales you'd have earned organically instead of growing new demand.
Auto-applied placements, AI bidding, and new ad surfaces mean more decisions happen without you. Nobody is checking whether Amazon's choices match your margins.
A monthly PDF full of metrics, but no clear story of what changed, why, and what happens next week. You can't tell if your agency or software is actually earning its fee.
Every Amazon ad type, managed by one team with one plan — so campaigns support each other instead of competing for the same budget.
Auto, keyword, and product-targeting campaigns structured by product and goal. We harvest converting search terms into exact match, add negatives weekly, and set bids from your break-even ACoS and real conversion rates.
PPC Management →Headline, Store Spotlight, and video campaigns that put your logo and range at the top of search. We write the headlines, brief the video, and test creative so brand ads earn new-to-brand customers, not just clicks.
Brand Store & A+ →Product and audience targeting that brings back shoppers who viewed your listing and reaches shoppers browsing related products. Measured by target and placement, since Display has no search term report.
PPC Optimization →Sponsored Prompts place your products inside Amazon's AI shopping assistant. We track prompt reports, shape long-tail keyword coverage around the questions shoppers ask, and make sure listings answer those questions clearly.
Listing Optimization →Display, video, and audio ads that reach shoppers on and off Amazon — for remarketing, lookalike audiences, and awareness. Recommended once sponsored ads are profitable and your catalog can support the extra traffic.
Advertising Consultant →Low-cost campaigns that protect your branded searches and product pages from competitors, plus targeted campaigns on competitor ASINs where your price, reviews, or features win the comparison.
Amazon PPC Strategy →Weekly bid changes based on cost per click and conversion data, budgets moved toward winners before they cap out, and placement modifiers checked against profit — including new placements Amazon switches on by default.
How to Lower ACoS →A break-even ACoS for every product and a target set by your goal — profit, growth, or launch. We track TACoS to make sure ad spend grows organic sales, not just ad-attributed ones.
Lower TACoS Guide →Weekly reports by ad type and campaign, a monthly strategy review with your account manager, and a plain-language summary of what changed and why. Every dollar of spend is reported.
See a Sample Report →Each ad type has a different job. Here's how CaptenAMZ connects them so shoppers move from discovery to purchase to repeat order.
Sponsored Brands video and, for larger brands, DSP video and audio introduce your brand to shoppers who don't know it yet. Measured by reach and new-to-brand customers.
Sponsored Brands, Sponsored Display on related products, and AI shopping placements put you in front of shoppers comparing options. Measured by click-through and detail-page views.
Sponsored Products on high-intent keywords and brand defense on your own searches capture shoppers ready to buy. Measured by ACoS against break-even and conversion rate.
Sponsored Display and DSP remarketing bring back viewers and past buyers for replenishment and cross-sells. Measured by repeat purchase and TACoS over time.
Where each ad shows, what it needs, and what CaptenAMZ does with it.
| Ad Type | Where It Shows | Requirements | How CaptenAMZ Manages It |
|---|---|---|---|
| Sponsored Products | Search results and product pages | Professional seller account; Buy Box eligible | Exact-match harvesting, weekly negatives, profit-based bids |
| Sponsored Brands | Top of search with logo, headline, and products | Brand Registry | Headline testing, Store Spotlight, new-to-brand tracking |
| Sponsored Brands Video | In search results as autoplay video | Brand Registry; approved video | Video brief, keyword targeting, view and click analysis |
| Sponsored Display | Product pages and on and off Amazon | Brand Registry or vendor; eligible categories | Retargeting and product targeting by placement |
| Sponsored Prompts | Inside Amazon's AI shopping assistant | Runs with Sponsored Products and Brands | Prompt report review and long-tail keyword coverage |
| Amazon DSP | Amazon, its sites, and third-party sites and apps | Larger budgets; managed or self-service | Remarketing, lookalikes, awareness once sponsored ads profit |
| Brand Defense | Your branded searches and product pages | Any of the above | Low-bid campaigns protecting your own traffic |
What brands have achieved with CaptenAMZ's Amazon ads management.
What makes our ads management different from software-only tools and generalist agencies.
Every product gets a break-even ACoS. Every campaign is judged against it. We don't scale spend unless performance justifies it — bids follow margin, budgets follow data.
Sponsored ads, AI placements, and DSP planned together, so they share audiences and keywords instead of competing for the same shoppers and budget.
We use Amazon's automation where it helps, and review its decisions weekly — placements, auto-applied features, and AI bidding — against your margins.
Ads can't fix a listing that doesn't convert. Our catalog and listing teams fix the pages your ads send traffic to — so clicks turn into orders.
One specialist who knows your account, sends weekly updates with clear next steps, and answers questions directly. No guesswork, no vague replies.
Fixed monthly fees, no hidden costs, and no lock-in. We keep clients by results, and we turn down projects that aren't a fit.
From free audit to new campaigns live in about two weeks — then a steady weekly rhythm of optimization and reporting.
A read-only review of every campaign, search term, placement, and ad type, measured against break-even ACoS. See exactly what our Amazon PPC audit covers.
We agree targets for each product — profit, growth, or launch — set break-even ACoS lines, and decide which ad types get which share of budget.
Wasted spend is cut first. Then we restructure campaigns, add brand defense, and launch new Sponsored Brands, Display, or DSP campaigns — without switching off what already works.
Search term harvesting, negatives, bid and budget changes, placement checks, and creative tests every week, with listing fixes flagged to our catalog team.
Weekly reports and a monthly strategy review. Once campaigns are profitable, we scale into new keywords, ad types, and marketplaces.
Get a free Amazon ads audit and a management plan with a fixed monthly quote. No obligation.
Rated 4.9/5 by 200+ Amazon Sellers
Each marketplace runs on its own budgets, keywords, and margins — and new ad features often launch in the US first.
Full-funnel management on Amazon.com, including newer US-first placements like Sponsored Prompts. CaptenAMZ is based in Trenton, NJ — see our Amazon advertising consultant (USA) service.
UK campaigns managed in GBP with VAT-inclusive margins and British search terms. See our Amazon PPC management UK page.
Local-language keywords, negatives, and brand ad creative for each EU marketplace — not copied from the US account. See our EU PPC case study.
Amazon.ca and Amazon.com.mx campaigns with budgets and bids set for smaller, lower-cost auctions.
Amazon.com.au management for brands expanding into a growing marketplace where early structure pays off.
One strategy, managed per marketplace, with side-by-side reporting so winning tactics spread fast. Contact us to scope it.
Should you hire an Amazon ads agency, rely on automation software, or build an in-house team? Here's the honest comparison.
| Feature | CaptenAMZ Agency | Software-Only Tool | In-House Team |
|---|---|---|---|
| Every Amazon Ad Type | ✓ SP, SB, SD, prompts & DSP | Mostly sponsored ads | Depends on hires |
| Profit-Based Targets | ✓ Break-even ACoS per product | Rules you configure | Depends on experience |
| Strategy & Judgment | ✓ Specialist-led | Automated rules only | Yes, if experienced |
| Creative for Brand & Video Ads | ✓ Headlines, briefs, testing | Not included | Separate designer needed |
| Listing & Catalog Fixes | ✓ Same agency | Not included | Separate team |
| Keeping Up With Amazon Changes | ✓ Across many accounts | Vendor roadmap | Hard for one person |
| Reporting | ✓ Weekly, with explanations | Dashboards | Varies |
| Cost to Scale | ✓ Fixed monthly fee | Subscription plus your time | Salaries, tools, training |
| Commitment | ✓ No long-term contract | Monthly or annual plans | Employment contracts |
From a single-brand launch to a multi-marketplace catalog, the right ad mix for where your brand is now.
Full-funnel planning and daily management
ManageKeyword, product, and auto campaigns
SearchHeadline, video, and Store Spotlight
BrandRetargeting and audience targeting
DisplayDisplay, video, and audio reach
ReachPlacements in AI shopping answers
AIProtect your branded traffic
DefendWin comparisons on rival ASINs
GrowProfit targets per product
ProfitLaunch structure and keyword harvesting
LaunchWeekly reports and monthly reviews
ReportUS, UK, DE, FR, IT, ES, CA and more
ExpandReal feedback from Amazon brands whose advertising CaptenAMZ manages.
"In just three months, they helped us reduce our ACoS from 35% to 18% while boosting our sales by over 50%."
"Sidra and her company did an amazing job supporting Clarity Products on Amazon. Her team were super knowledgeable, responsive and got results. They are proactive in managing all aspects of selling on Amazon — from pricing to keyword selection to advertising and product presentation — making sure we maintained a positive return on investment."
"Working with Uzair and CaptenAMZ has been an outstanding experience."
Top questions about hiring an Amazon ads management agency — answered by CaptenAMZ's advertising specialists.
Book a free audit. An ads specialist will show you the right mix for your budget and goals — no obligation.
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