The account we took over belongs to a small private label seller with a 5–10 SKU catalog on Amazon US. The products themselves were solid, but the account had almost nothing else to build on — no reviews, no ranking history and no meaningful organic traction.
In the 260 days before the handover the account generated $15,584.75 in sales from 626 units across 548 orders — steady but flat, with an average order value of $28.44 and no real momentum in any direction.
265 days after CaptenAMZ took over, the same account has generated $64,647.95 from 1,956 units across 1,787 orders — a 315% jump in revenue, with average order value lifted to $36.18.
The account had not a single review across the entire catalog. On Amazon that means weak conversion, expensive ad clicks and an algorithm with no reason to favour you — so paid traffic burns budget instead of compounding.
With only a handful of SKUs there was no catalog depth to spread risk across. Every listing had to carry its weight — one underperforming product would have taken a visible bite out of total revenue.
There was no ranking history, no keyword data and no advertising baseline to learn from. Every bid, search term and placement decision had to be built and proven from zero rather than optimised from an existing account.
Before touching a single bid we mapped the category — who ranks, what they charge, which search terms actually convert, and where a small catalog could realistically win. That map decided everything that came after it.
Every listing was rebuilt around the keywords that mattered — titles, bullets, backend terms, images and A+ Content. With a catalog this small, conversion rate is the only lever that scales, so each SKU was treated as its own launch.
Zero reviews was the single biggest brake on growth. We ran a compliant, consistent review flow from day one so social proof accumulated steadily instead of arriving in one-off spikes — and conversion rates followed it upward.
With few SKUs, ad spend had to be surgical. We started with tight discovery, pruned waste weekly, and scaled only the search terms that proved profitable — then layered in defensive and top-of-funnel placements once conversion held.
Our PPC specialists have managed $10M+ in ad spend across every Amazon ad type — Sponsored Products, Brands, Display, and DSP.
We build listings that rank and convert. Every variation, image, A+ page, and brand store is crafted with buyer psychology in mind.
No guesswork. Every campaign, keyword, and bid change is backed by real Amazon data, giving you clear visibility into every dollar spent.
Scaling an account with no reviews, no history and only a handful of SKUs is a completely different game. Building that foundation is exactly what we do best.
We don’t just run ads. We build the entire Amazon ecosystem — from search to storefront — designed to grow your brand long-term.
Weekly updates, monthly deep-dives, and real-time dashboard access. You always know exactly what’s happening with your account.
