Amazon Sponsored Products Off-Amazon Creator Placements: What the August 10, 2026 Auto-Enrollment Means for Your ACoS
If you manage Sponsored Products campaigns in the United States, something changed in your account on August 10, 2026, and you were never asked for permission. Amazon Ads quietly extended Sponsored Products inventory to off-Amazon creator placements — ads served inside content published by creators in the Amazon Influencer Program, on reviews, buying guides, and […]
Amazon Negative Keywords: The Strategy That SeparatesProfitable Sellers From Everyone Else
Most Amazon sellers obsess over which keywords to target. The ones who consistently win spend equal time — sometimes more deciding which searches to permanently block. This is the playbook they use. What Are Amazon Negative Keywords? If you have ever audited an Amazon PPC account and found thousands of dollars spent on search terms […]