CASE STUDY
Stepping Into Success: CaptenAMZ helped a supplement Brand increase it sales by 6x in first 3 months
CaptenAMZ helped a supplement Brand unleash their sales by 6x in the first 3 months by executing a plan of action that only helped increase sales but also the profit of the Brand by 3.5x
$3,873
Total Sales
142
Total Orders
90
PPC Orders
9.66%
TACOS
Period: Aug 4–10
Timeline: 1 Week
Service: Amazon PPC Management
CLIENT BACKGROUND
Who Was This Account?
CaptenAMZ propelled a supplements brand into unprecedented success. CaptenAMZ orchestrated a game-changing strategy that not only skyrocketed a supplements brand’s sales by 6x in the initial three months but also amplified their profits by an astounding 3.5x.
📋 Quick Overview
Period: Aug 4–10
Total Sales: $3,873 (↑ 42.8%)
Total Orders: 142 (↑ 34%)
PPC Orders: 90 (↑ 34.3%)
PPC Sales: $2,540 (↑ 26.6%)
TACOS: 9.66%
Service: Amazon PPC Management
PROBLEMS
What Problems Were We Solving?
The supplement brand was competing in one of Amazon's toughest categories with high CPCs and no clear plan — the challenge was to grow sales and profitability while bringing costs under control.
01
Market Competitiveness
Supplement category is altogether the most competitive category on Amazon and this Brand we took wasn’t able to cope up the competition and changing behaviour of market.
02
High CPC
Brand was facing high overall CPC which in turn was becoming expensive for the Brand to market their Product.
03
No Plan of Action
The Brand didn’t have a plan of action on how to increase sales and standout without going in to loss. The Brand was heavily relying on PPC and organic sales were less.
OUR STRATEGY
How CaptenAMZ Drove the Growth
We applied our Beyond Average™ Framework — foundation first, then scale. Understand the market, tighten targeting, earn visibility, then push spend where it performs.
1
Finding the Market Gap
CaptenAMZ’s research team found a gap in this highly competitive niche and, with a strategic approach, advertised the brand’s products on less competitive keywords to win share without overspending.
✓ Competitive niche gap analysis
✓ Less-competitive keyword targeting
✓ Competitor & category research
✓ Strategic advertising placement
2
Optimised Product Detail Page
After doing competitor research, the CaptenAMZ team revamped the whole media of the brand, including the product detail page and storefront. We highlighted the product’s USP (unique selling point) and addressed customer pain points to lift conversion.
✓ Competitor research
✓ Detail page & storefront revamp
✓ USP highlighted
✓ Pain points addressed
3
Exploring New Keywords
We ventured into untapped areas by creating ranking campaigns for previously untested but rankable keywords, opening up fresh sources of relevant traffic and sales.
✓ New keyword discovery
✓ Dedicated ranking campaigns
✓ Untapped, rankable terms
✓ Fresh, relevant traffic
4
Expanding to Different Match Types
We expanded to other match types in advertising, such as Broad Modifier campaigns, to bring down CPC and capture more sessions across the account.
✓ Broad Modifier campaigns
✓ Diversified match types
✓ Lower CPC
✓ More sessions captured
THE RESULTS
Real Numbers. Real Growth.
Here is exactly what our strategy delivered for the supplement brand — stronger organic ranks, a major boost in overall sales, and a sharp drop in TACOS.
$3,873
Total Sales
Week of Aug 4–10
+42.8%
Sales Growth
vs. Previous Week
142
Total Orders
↑ 34% vs. prior week
9.66%
TACOS
↓ from 12.24%
90
PPC Orders
↑ 34.3% vs. prior week
THE PROOF
Before vs After — Straight From the Account
BEFORE — Week of Jul 28–Aug 3
✓ $2,713 total sales
✓ 106 total orders
✓ 67 PPC orders / 39 organic
✓ ACOS 16.54% · TACOS 12.24%
AFTER — Week of Aug 4–10
✓ $3,873 total sales
✓ 142 total orders
✓ 90 PPC orders / 52 organic
✓ ACOS 14.72% · TACOS 9.66%
"
In just one week total sales jumped 42.8% while PPC spend rose only 12.7%. Organic and PPC orders both climbed, ACOS and TACOS both fell — proof that disciplined optimization scales revenue and efficiency together.
— CaptenAMZ PPC Team
Amazon PPC Management | Amazon US
WHY CAPTENAMZ
What Makes Our Approach Different
🎯 Amazon PPC Experts
Our PPC specialists have managed $10M+ in ad spend across every Amazon ad type — Sponsored Products, Brands, Display, and DSP.
🗂️ Catalog Excellence
We build listings that rank and convert. Every variation, image, A+ page, and brand store is crafted with buyer psychology in mind.
📊 Data-Driven Decisions
No guesswork. Every campaign, keyword, and bid change is backed by real Amazon data, giving you clear visibility into every dollar spent.
🌱 Zero-to-One Specialists
Scaling an account with no reviews, no history and only a handful of SKUs is a completely different game. Building that foundation is exactly what we do best.
🌐 Full-Funnel Strategy
We don’t just run ads. We build the entire Amazon ecosystem — from search to storefront — designed to grow your brand long-term.
💬 Transparent Reporting
Weekly updates, monthly deep-dives, and real-time dashboard access. You always know exactly what’s happening with your account.