CASE STUDY
Toy Brand Amazon PPC Case Study: 131% Sales Growth While Cutting Ad Spend & ACOS by 39%
See how the CaptenAMZ team helped a toy brand stop wasting hefty Amazon PPC spend, fix an unoptimized listing and boost sales by 143% in the very first month.
131%
Sales Increase
39%
Lower Ad Spend & ACOS
143%
Sales Boost (Month 1)
30%
ACOS Drop in 2 Weeks
Client: Toy Brand
Timeline: First Month
Service: Amazon PPC & Listing Optimization
CLIENT BACKGROUND
Who Was This Account?
A toy brand was not getting the desired results after spending hefty amounts on Amazon PPC — more than $1,000 a month in ad spend was bringing back only $500–$600 in sales. The CaptenAMZ team optimized the listing, reduced waste spend and increased traffic to the listing, resulting in a 143% increase in sales in the first month.
Quick Overview
Client: Toy Brand
Ad Spend Before: $1,000+/month
Sales Before: $500–$600/month
Total Sales: ↑ 131%
Ad Spend & ACOS: ↓ 39%
ACOS in First 2 Weeks: ↓ 30%
Month 1 Sales Boost: ↑ 143%
Service: Amazon PPC Management & Listing Optimization
PROBLEMS
What Problems Were We Solving?
Amazon PPC was eating all of the brand's profits — high ad spend, low returns, an unoptimized listing and keywords that didn't convert in a highly competitive niche.
01
Overspending on Amazon PPC
The brand was spending more than $1,000 a month on Amazon PPC and getting just $500–$600 in sales back. Ad spend was far higher than the revenue it was generating.
02
Unoptimized Listing
After an in-depth listing audit, the CaptenAMZ team concluded that the listing needed a complete revamp before it could rank and convert.
03
Not Targeting Relevant Keywords
Semi-irrelevant keywords that were only partially related to the product were being targeted, and they were giving poor conversion.
04
Highly Competitive Niche
The niche was competitive and the seller was only targeting highly competitive keywords, so customers were choosing other brands over his.
OUR STRATEGY
How CaptenAMZ Turned PPC Losses into Growth
We built a strategy to reduce the brand's dependency on PPC, which was eating all of its profits — cut the waste first, then fix the listing so every click converts better.
1
Reducing Waste Spend
We reduced wasted spend by turning off irrelevant keywords in the campaigns and negating them in discovery campaigns.
✓ Irrelevant keywords turned off
✓ Negatives added to discovery campaigns
✓ Spend refocused on converting terms
2
Targeting Good-Ranked Keywords
Keywords with first-page rankings were targeted in broad modifier campaigns to obtain good search terms with a low cost-per-click (CPC).
✓ First-page ranking keywords prioritized
✓ Broad modifier campaigns
✓ Low-CPC search term harvesting
3
Optimized Listing
We optimized the listing’s back end and front end by targeting highly relevant, less competitive keywords.
✓ Front-end listing optimization
✓ Back-end search terms
✓ Relevant, less competitive keywords
4
Changed Main Image
The listing’s click-through rate (CTR) was low, so we replaced the main image with a more attractive and appealing one.
✓ Low CTR identified
✓ New, more appealing main image
✓ Stronger first impression in search
THE RESULTS
Real Numbers. Real Growth.
Here is exactly what the account delivered after CaptenAMZ took over the brand's Amazon PPC and listing optimization.
+131%
Sales Increase
Overall sales growth
+143%
Sales Boost
In the first month
30%
ACOS Decrease
↓ Within the first 2 weeks
39%
Ad Spend & ACOS Cut
↓ While sales grew 131%
$1,000+
Monthly Ad Spend Before
For only $500–$600 in sales
THE PROOF
Before vs After — What Changed for the Toy Brand
BEFORE — Before CaptenAMZ
✗ $1,000+ monthly ad spend
✗ Only $500–$600 in monthly sales
✗ Unoptimized listing & low-CTR main image
✗ Semi-irrelevant, highly competitive keywords
AFTER — With CaptenAMZ
✓ ACOS down 30% within the first 2 weeks
✓ 143% sales boost in the first month
✓ 131% sales increase with 39% lower ad spend & ACOS
✓ Optimized listing & new main image
"
By cutting waste spend, targeting first-page keywords and revamping the listing and main image, we stopped PPC from eating this toy brand's profits — ACOS dropped 30% in two weeks and sales grew 143% in the first month.
— CaptenAMZ PPC Team
Amazon PPC Management | Listing Optimization
WHY CAPTENAMZ
What Makes Our Approach Different
Amazon PPC Experts
Our PPC specialists have managed $10M+ in ad spend across every Amazon ad type — Sponsored Products, Brands, Display, and DSP.
Catalog Excellence
We build listings that rank and convert. Every variation, image, A+ page, and brand store is crafted with buyer psychology in mind.
Data-Driven Decisions
No guesswork. Every campaign, keyword, and bid change is backed by real Amazon data, giving you clear visibility into every dollar spent.
Zero-to-One Specialists
Scaling an account with no reviews, no history and only a handful of SKUs is a completely different game. Building that foundation is exactly what we do best.
Full-Funnel Strategy
We don’t just run ads. We build the entire Amazon ecosystem — from search to storefront — designed to grow your brand long-term.
Transparent Reporting
Weekly updates, monthly deep-dives, and real-time dashboard access. You always know exactly what’s happening with your account.